Foxtel is considering putting Netflix on its forthcoming Apple TV-style streaming device as part of concerted efforts to neutralise the threats posed by the US streaming giant.
Fairfax Media also understands Foxtel is urging content suppliers such as Discovery, the BBC and Viacom to sell it video-on-demand rights for all series of their key shows in an effort to bolster the ‘‘ Anytime’ ’ library on its cable and satellite service, which has 2.7 million customers.
Both moves come at a turbulent time for Australia’s most profitable media company, which last week changed its chief executive as it emerged that 50 per cent shareholder Telstra is considering a $4.5 billion float of all or some of its 50 per cent stake in the company.
Foxtel’s upcoming streaming device will compete directly with Telstra’s own device, Telstra TV. Hosting the subscription video-ondemand service of a rival such as Netflix on any Foxtel device would mark a big shift from its traditional ‘‘ walled-garden’ ’ approach to content.