IPTV allows hyper targeted local advertising along with interest and behaviour based advertising.
With IPTV you have an IP Address unlike free to air TV which blankets whole regions ignoring suburbs.
IPTV will allow smaller advertisers to target the suburbs they supply services and products to.
More local news could be delivered based on your suburb, creating a market for local video producers to fill.
Ability to know exactly how many people are viewing a particular channel when an advert is displayed. Usage statistics and accurate analytics can be displayed in real time to advertisers.
IPTV providers can easily track a user's viewing habits, which advertisements they watch, which programs and channels they prefer as well as what they do online after watching a show.
More than two-thirds of Australians are now browsing the Internet on a tablet, laptop or smart phone while also watching television - Multi-sceening.
With IPTV they can easily be targeted across all these devices, especially if all the devices are running off the same network, for instance their home Wi-Fi connection.
The advertiser would then have a chance to re-target the viewer in another ecosystem with the next message along the path-to-purchase.
The above advertising and targeting abilities will help drive the move to IPTV in Australia along with the National Broadband Network increasing the Bandwidth for multicasting channels.