Australians have enthusiastically embraced video streaming as an entertainment platform, so today we are excited to announce we are partnering with world-leading, streaming platform Roku, Inc., to launch Telstra TV – a new brand-new streaming service designed specifically for Australians.
What Is Telstra TV?
Telstra TV will add to Telstra’s existing entertainment services, which include TBox and Foxtel from Telstra products. It will offer customers the three leading subscription video on demand services – Presto, Stan and Netflix (via the new service), alongside a selection of TV catch up services and the latest new release movies from BigPond Movies, Australia’s leading online movie rental store.
Why Telstra TV?
We are already the network of choice for video for many customers around Australia and the demand for video content will only increase the need for superior networks to deliver this content.
Rather than restrict our customers’ choices, we want to host all the popular streaming video services on our platforms and make it easy for them to get all the content they want in the one place.
Who are Roku?
Roku is renowned for producing streaming devices with an exciting variety of entertainment choices and great value.
Roku devices are popular among consumers in the US, Canada and UK. By combining our networks and content with Roku Powered players and the Roku platform, we will offer a brilliant streaming experience in the market designed specifically for Australian consumers.
When Can I Get Telstra TV?
Telstra TV will be available for purchase in September 2015, with pricing and more specifics around content and the streaming player available closer to launch.
Stay tuned for more details.
Telstra launches streaming service to take on Apple, Google
Telstra is taking on Apple and Google with a new device that hosts streaming video services such as Netflix and marks the completion of its media strategy.
Fairfax Media can exclusively reveal the telecommunications giant will launch Telstra TV in September. At its core will be the Roku 2 – a device that connects to TVs and hosts apps that play catch-up TV and streaming video services such as Netflix , Stan and YouTube.
Telstra aims to use media products and services to keep existing customers loyal while winning new internet subscribers without paying the hundreds of millions of dollars required to become a media producer.
But if Telstra TV proves to be wildly popular, it could also be another nail in the coffin for Foxtel as customers opt out of more expensive Pay TV subscriptions to pick cheaper streaming services.
‘‘[ Our target] is the entire rest of the market that doesn’t currently get pay TV,’’ Telstra group managing director for media and marketing Joe Pollard said.
‘‘ It’s a big play for us and we see ourselves as an aggregator of great content experiences in the home and out of the home.
‘‘ Having Telstra TV as part of that strategy is incredibly important to us [and] we see the launch of Telstra TV as filling out the proposition for pay TV and subscription television all the way through.’’
Deloitte technology and media partner Damien Tampling said there was potential the move would cannibalise Foxtel customers but that would depend on detail , especially the quality of content and timing of shows.
‘‘ Foxtel has still secured Game of Thrones [and other premium content]. Aside from sport, they do secure a number of pieces of con- tent in a privileged way,’’ he said.
‘‘ Its intention is not to disrupt Foxtel, but more to sweep up the long tail of consumer that would probably like more depth and breadth of content but can’t afford the price point that Foxtel put out there. But having said that, Foxtel have launched a low-cost offering’’ .
The Roku 2 device is popular in the United States and Britain, where it competes against Apple TV and Google’s Chromecast devices and sells for $US69.99 ($95.88). It comes with a remote control and users can also switch apps and channels using an app on their smartphones.
Ms Pollard said local pricing and terms would be released on September 10 with details on the various apps that will be available to use it. It will play Netflix and Presto, which is Foxtel’s streaming video on demand service, on launch with Fairfax Media and Nine Entertainment’s Stan service compatible soon after, and it will only be available to Telstra broadband customers.
Users will still need to pay subscription fees to these SVOD services .
‘‘ We really see this as the entrylevel product to enable people to see streaming video on demand,’’ Ms Pollard said. The Roku 2 does not have a TV tuner or the ability to record live TV, which are functions that FetchTV, Foxtel’s iQ3, Telstra’s T-Box can all perform.
Source: Telstra launches streaming service to take on Apple, Google | David Ramli Max Mason